Our Brand Use Policy

Last updated: October 6, 2026 

LAC – Latin American Cargo™ (“LAC,” “we,” “us” or “our”) has built its reputation by providing specialized freight-forwarding and logistics services. Our name, logos and other brand elements help customers, suppliers and the public identify genuine LAC communications and services. 

This Brand Use Policy explains how LAC’s brand assets may—and may not—be used. It is intended to protect our intellectual property, preserve the integrity of our brand and help prevent confusion, misrepresentation, impersonation and fraud. 

This Policy applies to customers, suppliers, carriers, agents, partners, media organizations, website operators, social-media users and anyone else who wishes to use or refer to LAC’s brand assets. 

1. What are LAC’s brand assets? 

For purposes of this Policy, “LAC Brand Assets” include: 

• The names LAC, Latin American Cargo and LAC – Latin American Cargo; 

• LAC’s logos, symbols, designs and visual identifiers; 

• Trade names, trademarks, service marks, slogans and taglines used by LAC; 

• Brand colours, typography and other distinctive visual elements; 

• Photographs, illustrations, graphics, videos, documents and marketing materials created or published by LAC; 

• Website content, page designs, screenshots and other digital materials associated with LAC; and 

• Any confusingly similar variation, abbreviation, misspelling or imitation of the above. 

LAC Brand Assets are owned by LAC or used by LAC with permission from their respective owners. They are protected by applicable trademark, copyright and other intellectual-property laws. 

2. General rule 

You may refer to LAC accurately in ordinary text when necessary to identify our company or describe a genuine relationship with us. 

Any other use of LAC Brand Assets—including use of an LAC logo, graphic or marketing material—requires LAC’s prior written permission unless the use is expressly permitted by this Policy or applicable law. 

Permission to use one Brand Asset for a particular purpose does not authorize the use of any other Brand Asset or its use for another purpose. Permission may be subject to additional written conditions. 

3. Uses that generally do not require permission 

Subject to the requirements in this Policy, you may generally: 

• Refer to LAC by name in truthful, factual statements; 

• Identify LAC as a customer, supplier or service provider when that relationship is current, genuine and described accurately; 

• Link to LAC’s official website using a plain-text link; 

• Refer to LAC in legitimate news reporting, commentary, research or other informational material; and 

• Share or repost content directly from an official LAC social-media account using the platform’s built-in sharing tools, provided the content is not altered and its source remains clear. 

These uses must not suggest that LAC sponsors, endorses, certifies or is formally affiliated with you, your organization, your products or your services unless LAC has confirmed that relationship in writing. 

Nothing in this Policy is intended to restrict a use permitted by applicable law, including legitimate news reporting, commentary or truthful referential use. 

4. Uses that require written permission 

You must obtain LAC’s prior written permission before: 

• Displaying an LAC logo on a website, application, presentation, advertisement, publication, event display, vehicle, uniform, sign or promotional item; 

• Featuring LAC in customer lists, case studies, testimonials, sales materials or investor materials; 

• Using LAC Brand Assets in paid advertising, sponsored content or promotional campaigns; 

• Producing merchandise or other physical items bearing LAC Brand Assets; 

• Using LAC photographs, illustrations, videos, graphics, documents or other copyrighted materials outside the limited uses permitted by our Terms of Use; 

• Creating co-branded materials or campaigns; 

• Using LAC Brand Assets in a film, television production, podcast, book or other commercial publication; 

• Registering or using an account, page, channel or online community that prominently features an LAC Brand Asset; or 

• Making any use that could reasonably suggest LAC’s approval, sponsorship, endorsement, certification or participation. 

Approval must be obtained before materials are published, printed, distributed or otherwise made public. 

5. Prohibited uses 

You may not use LAC Brand Assets in any manner that: 

• Is false, misleading, deceptive or likely to cause confusion; 

• Impersonates LAC or an LAC employee, representative, recruiter, agent or business partner; 

• Suggests an affiliation, partnership, sponsorship, endorsement, certification or authorization that does not exist; 

• Is connected with fraudulent invoices, payment requests, job offers, shipment arrangements, investment opportunities or other scams; 

• Is used to request money, banking information, passwords, authentication codes, identification documents or other sensitive information without authorization; 

• Disparages LAC or damages the reputation or goodwill associated with the LAC brand; 

• Is unlawful, defamatory, obscene or otherwise objectionable; 

• Promotes unsafe, discriminatory or deceptive activities; 

• Is incorporated into the name, logo, trademark, service mark or branding of another business, product or service; 

• Is used as part of a domain name, email address, social-media handle, account name, application name, metadata or search-engine keyword in a manner that may imply an official connection with LAC; 

• Imitates the appearance of LAC’s website, invoices, quotations, emails, documents, social-media accounts or other communications; 

• Obscures or removes a copyright, trademark, attribution or proprietary-rights notice; or 

• Helps another person undertake any prohibited activity. 

Unauthorized use of LAC Brand Assets does not create any right, licence, ownership interest or other entitlement in those assets. 

6. How LAC’s name should appear 

When referring to our company in text: 

• Use Latin American Cargo or LAC; 

• Spell and capitalize the name correctly; 

• Do not abbreviate, translate, alter or combine the name with other words in a way that creates a new brand or suggests an official LAC product, service or division; 

• Do not use the LAC name as a possessive or generic term; and 

• Do not claim that LAC endorses your organization, product or service unless we have expressly agreed to do so in writing. 

Where appropriate, the first prominent reference may appear as LAC – Latin American Cargo™. Subsequent references may use LAC. 

7. Logo requirements 

If LAC grants written permission to use a logo, you must: 

• Use only the logo file supplied or approved by LAC; 

• Follow any brand guidelines or instructions provided with the approval; 

• Preserve the logo’s proportions, colours, orientation and legibility; 

• Maintain sufficient clear space around the logo; 

• Display it at a size that remains readable; 

• Keep it separate from other names, logos, text and graphics; and 

• Use it only for the approved purpose, placement, territory and period. 

Unless expressly authorized in writing, you may not: 

• Alter, redraw, crop, rotate, animate or distort the logo; 

• Change its colours, typography, proportions or arrangement; 

• Add effects, outlines, shadows, patterns or other elements; 

• Place it on a background that reduces its visibility or legibility; 

• Combine it with another logo or design; 

• Use only part of the logo; 

• Make it the most prominent element in your materials; or 

• use it in a way that suggests your materials were created or issued by LAC. 

8. Websites, domains, email and social media 

Only accounts, websites and communication channels identified by LAC as official should be treated as representing our company. 

You may not register, purchase or use a domain name, subdomain, email address, social-media handle, profile name, page name or application name that: 

• Contains LAC, Latin American Cargo, lacship, an LAC Brand Asset or a confusingly similar variation; 

• Could be mistaken for an official LAC channel; 

• Is used to communicate with customers, suppliers, job seekers or members of the public while appearing to represent LAC; or 

• Is used for advertising, lead generation, payment collection, recruitment or any other commercial activity involving the LAC name. 

Creating a disclaimer such as “unofficial” or “not affiliated with LAC” does not necessarily make an otherwise confusing use acceptable. 

For information about LAC’s official communication channels and how to recognize possible impersonation, please review our Fraud and Brand Impersonation Awareness page. 

9. Partners, suppliers and other business relationships 

Being a customer, carrier, supplier, agent, consultant or other business partner of LAC does not automatically give you permission to use LAC Brand Assets. 

You may describe a genuine relationship accurately, but you must not: 

• Exaggerate the nature or scope of the relationship; 

• Describe yourself as an official, exclusive, preferred, certified or authorized LAC partner unless LAC has approved that description in writing; 

• Speak on behalf of LAC; 

• Issue public statements about LAC without authorization; or 

• Use LAC Brand Assets after the relationship or relevant permission has ended. 

Any separate agreement with LAC concerning branding, publicity or intellectual property will take priority over this Policy to the extent of a conflict. 

10. Photographs, videos and website content 

LAC’s photographs, videos, articles, graphics, guides, documents and website content may be protected by copyright and other rights. 

Unless permitted by our Terms of Use, this Policy or applicable law, you may not copy, modify, reproduce, republish, distribute, sell, license or create derivative works from this material without prior written permission. 

A link to an official LAC webpage is generally preferable to copying its content. Any approved reproduction must retain required attribution and proprietary-rights notices. 

11. No endorsement or affiliation 

Use of LAC’s name solely to identify our company does not mean that LAC endorses, sponsors, certifies or approves the person or organization making the reference. 

If your use could reasonably create that impression, you must obtain written permission and may be required to include a disclaimer specified by LAC. 

12. Requesting permission 

To request permission to use LAC Brand Assets, contact us through our General Inquiry contact form. 

Please include: 

• Your full name and organization; 

• Your contact information; 

• The specific LAC Brand Asset you wish to use; 

• A description of the proposed use; 

• Where and how the material will appear; 

• The geographic area and expected duration of use; 

• The intended audience; 

• Draft artwork, layouts or screenshots; and 

• Any relevant publication or campaign dates. 

Submitting a request does not constitute approval. You may use the requested Brand Asset only after receiving written authorization from LAC. 

LAC may approve or deny a request at its discretion and may require changes or impose additional conditions. 

13. Reporting misuse or impersonation 

If you encounter unauthorized use of LAC’s name, logo or other Brand Assets—or a website, email, social-media account, advertisement, invoice, job offer or payment request that appears to impersonate LAC—please report it to: 

[email protected] 

You may also use our contact form and select “Report Suspected Fraud or Brand Impersonation.” 

Please preserve and submit any relevant links, screenshots, email headers, messages, account names, contact details and payment instructions. Do not communicate further with a suspected scammer or send money in response to a suspicious request. 

14. Enforcement and withdrawal of permission 

LAC reserves all rights and remedies available under applicable law. 

LAC may object to any use of its Brand Assets that it believes violates this Policy, infringes its rights, creates confusion, misrepresents a relationship or may harm LAC, its customers or the public. 

Where permission has been granted, LAC may withdraw or modify that permission if: 

• The Brand Assets are used outside the approved scope; 

• The use no longer meets LAC’s standards; 

• The relationship between the parties changes or ends; 

• Continued use may cause confusion, reputational harm or legal risk; or 

• Withdrawal is otherwise permitted under the applicable agreement or law. 

If LAC asks you to correct or stop an unauthorized use, you must do so promptly, subject to any rights you may have under applicable law. 

15. No licence or waiver 

Except for the limited uses expressly permitted by this Policy, no licence or right to use any LAC Brand Asset is granted by implication, estoppel or otherwise. 

A delay or failure by LAC to enforce this Policy or its intellectual-property rights does not waive those rights. 

All rights not expressly granted are reserved. 

16. Changes to this Policy 

LAC may update this Brand Use Policy from time to time. The revised version will be posted on this page with an updated “Last updated” date. 

Your continued use of LAC Brand Assets after a revision is posted is subject to the revised Policy. If you have received separate written authorization, any changes affecting that authorization will be handled in accordance with its terms. 

17. Governing law 

This Brand Use Policy is governed by and interpreted in accordance with the laws of the Province of Quebec and the applicable federal laws of Canada, without regard to conflict-of-law principles. 

Nothing in this section prevents LAC from seeking appropriate protection or relief in another jurisdiction where its rights are used, infringed or threatened. 

18. Contact us 

Questions about this Brand Use Policy or requests for permission may be submitted through our General Inquiry contact form. 

Reports of suspected fraud, impersonation, or unauthorized accounts should be sent to [email protected].

LAC – Latin American Cargo™ 

6500 Trans-Canada Hwy, 4th Floor 

Pointe-Claire, Quebec H9R 0A5 

Canada